the ask:
Come up with a social first, attention grabbing idea that re-introduces Gen Z to Fruit Of The Loom.
the insight:
Almost two-thirds of Gen Z Americans have started, or intend to start, their own business.
the idea:
Business ideas for modern Gen Z entrepreneurs from founders of Fruit of the Loom, the Knight Brothers.
Age old advice for a new generation
Capture the spirit of entrepreneurship with the founders of Fruit of Loom in a comedic Tik Tok series that demonstrates business advice from the Knight Brothers themselves. Social media stars, Casey Frey and Nick Antonyan, spoof the brothers in “A Brief History”. Set in the 1850s, sketches feature early milestones and challenges in the development of their business.
