the ask:
Come up with a data-driven idea to get people to think of Accuweather as the go-to weather app.
the insight:
One in six Americans have never left their home state.
the idea:
Inspire people to travel by offering them an opportunity to experience another place.
What’s Stopping You?
Accuweather Staycation Stations invite our inner travel bug to come out and play
A micro-climate activation/installation that uses sounds, heat/cooling and precipitation, to replicate the real-time weather and even the physical environment of another city or country. Users can scan a qr code on the installation for their “weather passport”. This code takes them to download the app and within the app, users can choose which city they “travel to” and which climate they experience.