the ask:
Come up with an experiential idea for Nike that encourages young girls to get into basketball.
the insight:
Girls are not often given the space and opportunity to show interest in sports the way that boys are.
the idea:
Bring basketball to girls where they’re at with a Nike + Foot Locker collab that gives girls the space and the opportunity to have some fun with WNBA stars while their parents shop.
EXECUTION:
Hologram activation featuring games of horse with pro WNBA players (from the local city's team) in Nike and Foot Locker stores. These events would happen during Back to School season to maximize exposure.
PLAY WITH THE PROS
Hologram activation featuring games of horse with pro WNBA players (from the local city’s team) in Nike and Foot Locker stores. These events would be timed during Back to School season to maximize exposure.
