the ask:
Come up with a new product for Burger King and a headline-grabbing way to launch it. Your product can be physical or digital or a take on an existing product but it should be clearly designed with the goal of getting attention.
the insight:
Many of us yearn to try the international flavors of our favorite American fast foods.
the idea:
Give consumers an opportunity to try the international versions of their favorite BK products.
Burger Exchange
The King is taking your taste buds on a worldwide tour.
For a limited time, Burger King will carry a collection of menu items previously only available overseas. A digital passport within the app will track which items have been purchased, and allow for a redeemable prize once every country has been ‘visited’.
